Australia’s motorcycle market remained relatively stable through 2025 and into early 2026, with motorcycle sales figures showing only a modest decline despite broader economic pressures affecting consumer spending, as things look stable into Q2 this year despite the fuel crisis… According to motorcycle sales figures released by the Federal Chamber of Automotive Industries (FCAI), a total of 92,967 motorcycles, scooters and off-highway vehicles were sold across Australia during 2025. That result shows a 1.3 per cent decrease compared to 2024, highlighting a market that has softened but remains resilient overall.

The off-road segment continues to play a major role in Australia’s motorcycle industry. Sales of off-road bikes were virtually unchanged at 41,190 units, reflecting strong demand from recreational riders and rural users. Road motorcycle sales, however, dipped 3.6 per cent to 33,018 units, suggesting that higher living costs and economic uncertainty may be impacting discretionary purchases such as road bikes.

Scooters were one of the bright spots in the market, with sales increasing 3.8 per cent to 4,933 units, driven largely by urban commuters looking for affordable and fuel-efficient transport options.

In terms of brand performance, Japanese manufacturers continue to dominate the Australian market. Yamaha Motor Company finished 2025 as the top-selling brand overall, followed by Honda Motor Co. and Kawasaki Heavy Industries. Honda, however, claimed the title of Australia’s top-selling two-wheel motorcycle brand, reporting 21,901 units sold across the year and increasing its market share.

Industry analysts say the slight dip in total sales reflects ongoing pressure on household budgets, but the market remains fundamentally healthy. Continued demand for off-road motorcycles, along with growing interest in commuter scooters and smaller capacity bikes, is helping balance declines in other segments.

Looking ahead through 2026, the Australian motorcycle industry is expected to remain steady as manufacturers introduce new models and technologies. While economic conditions may continue to influence buying decisions, motorcycles remain one of the most affordable and practical forms of motorised transport for many Australians.

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