Ducati Australia strengthens partnership with Peter Stevens Motorcycles
Ducati Australia has this week announced a number of significant changes to the Melbourne dealer network, as the Italian motorcycle brand continues to expand and strengthen its client offering while maintaining the highest level of customer service and care. Press: Ducati ANZ.
In the coming months, Ducati will extend its existing partnership with renowned retailer, Peter Stevens Motorcycles, which is already responsible for the successful Ducati Melbourne showroom and service centre business. From the second quarter of 2024, Peter Stevens Motorcycles will commence Ducati servicing from its premises in Ringwood, with a new Ducati showroom opening soon after in the third quarter of 2024. In mid 2025, Peter Stevens will further expand the Ducati footprint with the opening of a new showroom in Geelong, southwest Melbourne.
These exciting dealership announcements come as Ducati has taken the opportunity to restructure its dealer network in Melbourne which, among various changes, included the cession of Ducati Melbourne West to U.S. operator Penske Automotive Group.
Sergi Canovas, Managing Director of Ducati Australia, stressed the importance of the Melbourne network restructure. “The Ducati brand has seen enormous expansion across the national dealer network and these latest developments will ensure a strong, continued presence in Victoria with two new state-of-the-art facilities for Ducatisti in Ringwood and Geelong.
“The Ducati brand has seen enormous expansion across the national dealer network.” Sergi Canovis, MD, Ducati ANZ.
“Peter Stevens Motorcycles is a trusted Ducati partner with several industry-leading dealerships around the country, including the successful Ducati Melbourne showroom. By growing our partnership with the Peter Stevens Motorcycles Group, we can ensure the right mix of locations and service offerings throughout the inner and outer Melbourne areas now and into the future.
“Of course, with any business restructure there are always going to be changes, and with the cession of Ducati Melbourne West we sincerely thank the team for their hard work and dedication these past years, and wish them all the very best.”
With a strong history in motorcycle sales, the addition of two new Ducati showrooms and service centres within the Peter Stevens Motorcycles family means that Ducati enthusiasts in the Melbourne region will continue to enjoy the same high level of client experiences they have come to expect from the Ducati Melbourne dealership.
Darren Munro, Managing Director of Peter Stevens Motorcycles was proud to be strengthening the business’s partnership with Ducati. “The Ducati brand is synonymous with quality and craftsmanship, and its passionate clients expect nothing less than those same premium standards when it comes to customer experience. As the proud operators of Ducati Melbourne, we’re excited to open two new locations in 2024 and 2025, and keep flying the Ducati banner high across even more of Melbourne and beyond. We’re looking forward to welcoming our existing clients and Ducatisti, as well as new members to the family, to our new home in the coming months and, of course, again later next year. We look forward to engaging with the valued clients of Melbourne West and ensuring they continue to receive the highest level of customer service and experience with the Ducati brand”.
The announcement of two new Ducati locations in Victoria continues a period of great growth for both the Ducati brand in Australia as well as its national dealer network. In February this year, the all-new Ducati Cairns showroom and workshop opened for Ducatisti in Far North Queensland, while in the coming months a new Ducati Adelaide showroom and service centre will also commence operations. Ducati Ringwood and Geelong will join the motorcycle manufacturer’s global sales network, which now has more than 800 points of sale in more than 90 countries.
