Ducati is marking 99 years since its founding, celebrating nearly a century of innovation and passion that has seen the brand evolve from a small scientific radio company into a global motorcycling icon, admired for its performance, design, and racing around the world.On 4 July 1926, Antonio Cavalieri Ducati and his sons Adriano, Bruno, and Marcello founded Società Scientifica Radio Brevetti Ducati in Bologna. Initially focused on radio technologies, the company’s turning point came in 1946 with the release of the Cucciolo – a auxiliary engine for bicycles – sparking Ducati’s journey into two wheels.Since then, Ducati has created some of motorcycling’s most legendary machines, from the Ducati 60 in 1949 to the 1962 Scrambler, the Monster in 1992, and the revolutionary 916 superbike in 1994. More recently, models like the versatile Multistrada have cemented Ducati’s reputation for blending technology with Italian style. Ducati’s story is engineer Fabio Taglioni, who introduced desmodromic valve technology that continues to define Ducati engines today. The brand’s racing legacy includes iconic victories such as Paul Smart’s triumph at the 1972 Imola 200 (pictured in action), multiple Superbike titles with Carl Fogarty and Aussie Troy Bayliss, and Casey Stoner’s 2007 MotoGP World Championship.

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Ducati’s success continues in the modern era with MotoGP World Championships in 2022, 2023, and 2024, and a dominant 20 Manufacturer World Titles in WorldSBK.

To celebrate its history, Ducati has launched a Ducati Museum Instagram profile (@museoducati), sharing archive images, engineering milestones, and racing heritage with fans worldwide. The Museum remains open for visitors in Borgo Panigale, offering enthusiasts a chance to explore nearly a century of Ducati innovation and passion up close.

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