Ducati “#WeRideAsOne” 2023 Event A Success
The second edition of #WeRideAsOne was successfully held on Saturday the 6th of May; the widespread global event organized by Ducati, which got enthusiasts from all over the world together to celebrate their passion for two wheels and for the Bologna-based brand, Ducati.
334 Ducati dealerships, together with 159 international Ducati Official Clubs spread across all five continents, created the event’s winning formula, personalizing each route and transforming their localities into exclusive settings for the day.
The second edition of #WeRideAsOne involved 15,000 Ducatisti from more than 50 countries all over the world on the saddle of their Ducati and Scrambler Ducati bikes. The heart of the event was the parade which saw the Red bikes of Borgo Panigale animate and colour the most streets of the main cities: Paris, New York, Cologne, Puebla, Mumbai, Brussels, Ningbo, Pretoria, Tel Aviv, Bogotá, Berlin to name a few.
Francesco Milicia, VP Global Sales and After Sales Ducati: “#WeRideAsOne is an event that well represents Ducati and its mission to create unforgettable experiences for all enthusiasts. On occasions like these, there is an incredible atmosphere that conveys a sense of belonging to one big family comprising all Ducatisti, Ducati Official Clubs, dealerships and Company employees. Seeing thousands of Ducati motorcycles parading together through major cities around the world is a unique emotion that fills us with pride. I had the pleasure of riding through the beautiful streets of Rome in the company of the MotoGP rider Fabio Di Giannantonio, together with the colleagues of Ducati Roma, who celebrated 10 years in business, and a lot of enthusiasts.”
To keep alive the passion and the ties that bind all Ducatisti around the world, the motorcycle manufacturer has decided to add #WeRideAsOne to the calendar as a fixed annual event to take place every first Saturday in May.
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