Yamaha Motor Australia has finished 2025 as the nation’s number one motorcycle and powersports brand, delivering more than 25,500 new units to Australian customers and securing the top retail position for the second year in a row. Press: Yamaha Motor Australia

According to FCAI January–December 2025 retail figures, Yamaha grew total retails by 9.0 per cent in a market that declined by 1.3 per cent overall. It marks only the fourth time in 23 years of FCAI-reported data that Yamaha has led total retail sales, and follows directly on from the brand’s strong 2024 performance.

Yamaha also claimed the number one ranking in road motorcycles, despite a 7.4 per cent category decline, making it just the second time in 23 years the brand has topped the road bike segment – again backing up its 2024 result. Strong growth was also recorded in off-road motorcycles (up 14.4 per cent), scooters (up 8.1 per cent), and the OHV category including ATVs and SSVs (up 19.2 per cent), where Yamaha ranked first overall.

Yamaha Motor Australia Land Mobility General Manager, Sales and Marketing Matthew Ferry credited the result to the brand’s dealer network, customers and staff.

“I want to extend my heartfelt thanks to our dealer partners, the strongest and most committed network in the country, along with our customers and every team member at Yamaha Motor Australia,” said Ferry.

“The passion, belief in the brand, and willingness to work together throughout 2025 have been the driving force behind this incredible result. Achieving the number one position again isn’t just a milestone; it’s a reflection of the collective effort, pride and determination shared across our entire Yamaha group.”

Yamaha finished 2025 with a total market share of 27.6 per cent across all categories, meaning more than one in every four vehicles sold in Australia carried the tuning fork badge.

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