The video for the newest Moto Guzzi V100 Mandello campaign has a true Moto Guzzi lover as its protagonist: Ewan McGregor! Moto Guzzi say that McGregor puts all his charisma and authenticity as a motorcyclist into narrating the passion that binds him to Moto Guzzi. Press Release: Moto Guzzi.

The video, shot in various locations in California under the direction of Duncan Winecoff, is a true declaration of love for Moto Guzzi! The Italian brand says that the V100 Mandello represents the climax of a century-long history, rich with innovation and craftsmanship. “It is the Moto Guzzi of the future, yet it is designed and built on the solid foundations of a unique past.”

The symbiotic relationship between man and motorcycle is explored during the 60-second video thanks to McGregor’s voiceover. The actor is not only a connoisseur and bikes collector, but is also a genuine Moto Guzzi enthusiast, so much so that all the historic motorcycles that appear in the campaign come from his personal collection and have become an integral part of the storytelling at his own suggestion.

“When I got to open up with the V100 on the Pacific Highway it was truly an exhilarating experience, this is a very unique bike – sporty yet comfortable, perfect for a long ride. It’s totally Moto Guzzi at heart, and that’s what’s so great about it, that they managed to design a modern liquid-cooled motorcycle that still feels like a Guzzi” McGregor explained.

The video is shot entirely on 35mm film for retro effect! Thanks to the use of extraordinarily evocative locations such as Eric Lloyd Wright’s brutalist house in Malibu, the Pacific Coast Highway, the desert spaces in Lancaster, the L.A. River and the Second Street Tunnel in downtown Los Angeles, it really shows off the history of this amazing brand.

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