Yamaha Motor Australia would like to thank Yamaha customers, staff, dealers and partners for achieving #1 retail status in 2024. This is only the third time in 22 years of data being reported via the Federal Chamber of Automotive Industries (FCAI) that Yamaha has held the top spot for total retail sales. Press: YMA

A great looking bike, planted chassis and a torquey engine. What more could you want with a learner street bike!

A great looking bike, planted chassis and a torquey engine. What more could you want with a learner street bike!

This is also the first time in 22 years of data being reported via the FCAI that Yamaha has been the #1 road bike brand. Yamaha is one of the few brands showing growth in a declining market by increasing overall retails by 15 per cent in 2024 compared to 2023. Meanwhile the overall market has declined by 1.8 per cent.

“Yamaha has enjoyed a stellar 2024 due to the loyalty of our customers and the efforts of our staff, dealers and partners,” says YMA General Manager Sales and Marketing Land Mobility, Matthew Ferry.

Dan rode the new Yamaha WR450F at enduro legend Josh Green's property.

Dan rode the new Yamaha WR450F at enduro legend Josh Green’s property.

“Our number one status is also due to Yamaha’s wide product range that offers a choice to customers whether they commute in the city, work on the farm or enjoy recreational riding. No other brand can offer so many personal mobility solutions. Next year we aim to build on this extraordinary retail result and create even more customers for life,” adds Ferry.

Zane has spent plenty of time on the Yamaha YZF-R3 over the years, a quick spin of the 2022 model reminded him of how awesome of a bike it is!

YAMAHA SALES HIGHLIGHTS

  • Yamaha is the #1 selling MX brand – 2-stroke and 4-stroke combined
  • YZF-R7LA is #1 selling road motorcycle outright
  • YZF-R7LA and YZF-R3 are #1 and #2 selling supersport models
  • MT-09 and MT07LA are #1 and #2 selling naked models
  • Ténéré 700 is #1 selling adventure touring model
  • TT-R110E and PW50 are #3 and #4 selling units outright and nine of the top 20 models outright are Yamahas
  • WR450F is #2 selling enduro model – 2-stroke and 4-stroke combined
  • Viking 3 is #4 selling SSV model

Yamaha sold 23,526 units in 2024 when the overall market size was 94,224. That makes for an overall market share of 25 per cent across all categories – which in turn means one in every four vehicles sold in Australia by reporting brands in 2024 was a Yamaha.

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