BikeReview was on the ground at EICMA for Norton’s global unveiling of the much anticipated 2026 Norton Manx R, Manx, Atlas and Atlas GT.... Photos/Video: Norton/Nigel Paterson

Overnight at the EICMA show in Milan, Norton has unveiled the first four bikes in their new line-up, the V4 1200cc Manx R sportsbike and nakedbike version the Manx, plus a pair of parallel-twin cylinder adventure sports models, the Atlas and the street-bias Atlas GT.

Left to Right: Norton’s Atlas, Manx, Manx R and Atlas GT models. No official word on availability in Australia yet.

Norton Motorcycles has officially entered a new chapter, unveiling its Resurgence Strategy at EICMA 2025, a complete rebirth of the iconic British marque backed by the engineering might of parent company TVS Motor Company. Five years in the making, the project represents more than £200 million in investment and will see Norton return to global prominence with a range of innovative new motorcycles that combine modern design, dynamic engineering, and obsessive attention to detail.

Read about our visit to the TVS factory here…

At the heart of Norton’s revival are four all-new models that capture the brand’s core attributes of Design, Dynamics and Detail: the Manx R, Manx, Atlas, and Atlas GT. These models mark a clean slate for Norton and a clear statement of intent for TVS Motor Company — the fourth-largest motorcycle manufacturer in the world.

The 206hp and 204kg Norton Manx R is a V4, 1200cc sportsbike tuned for the street. Read our seperate story on it.

BikeReview’s Nigel Paterson attended the EICMA unveiling in Milan, while Editor Jeff Ware recently travelled to India as a guest of Norton to visit parent company TVS’s enormous 350-acre Hosur factory, a cutting-edge facility producing a new motorcycle every 27 seconds.

Video | Nigel Paterson at the Norton reveal, EICMA 2025

Within this high-tech complex sits the Norton Research and Development Centre, where Jeff was shown the new V4 engine and parallel-twin prototypes being built and dyno-tested. Although photography was not permitted, it was clear at the time that Norton’s engineering future is in very capable hands.

Speaking in Milan, Sudarshan Venu, Chairman of TVS Motor Company, said the goal was simple but ambitious: “Over the last five years, TVS has invested more than £200 million preparing Norton for its next chapter – a resurgence based on history, design, dynamics, and detail to create the world’s most desirable motorcycles.”

Sudarshan Venu, Chairman of TVS Motor.

Since TVS acquired Norton in 2020, the company has rebuilt the brand from the ground up. A world-class headquarters and manufacturing facility was established in Solihull, England, capable of producing up to 8,000 motorcycles per year. Backed by TVS’s supply-chain sophistication yet retaining full creative control in the UK, Norton is now positioned as a genuine luxury manufacturer with modern production discipline and global reach.

The company’s strategy centres on quality over quantity — focusing first on re-establishing itself in key markets such as the UK, Europe and the US before expanding into Asia-Pacific. Norton’s aim is to merge British craftsmanship with the industrial precision and financial strength of TVS to produce motorcycles that are as robust and refined as they are beautiful.

130Nm of torque at 9,000rpm, housed within a chassis weighing just 204kg. At 204hp, almost 1 to 1 power-to-weight.

The Manx R

Headlining the new range is the Manx R, a superbike engineered to deliver a deeply engaging experience both on road and track. Powered by an all-new 1,200 cc V4 engine producing 206hp and 130Nm of torque, the Manx R focuses on usable, real-world performance rather than headline revs. Its lightweight cast-alloy frame, semi-active Marzocchi suspension and Brembo HYPURE brake system are all designed to give the rider a sense of connection and confidence in any condition.

Norton’s engineers analysed more than 30,000 km of rider telemetry to develop a powerband optimised for the roads people actually ride. The Manx R’s five riding modes and fully adaptive electronics suite promise seamless integration between man and machine — the kind of intuitive response that defines “Norton-ness.”

Visually, it is strikingly clean. Norton’s Head of Design Simon Skinner describes the approach as “reductive luxury,” avoiding excess bodywork or superfluous details. “Every functional element is on display. We wanted a machine that looks alive even at a standstill — a technical sculpture that captures motion and craftsmanship in equal measure.” 

Check out our in depth look at the new Norton Manx R here…

Manx

Alongside the flagship R sits the Manx, a street-oriented nakedbike sibling sharing the same design philosophy but with a more upright riding position and a focus on accessibility. It offers the same DNA of torque-rich power, precision handling and premium build quality, but tailored for everyday use.

Every touchpoint from the instrument interface to the switchgear and materials is designed to deliver the same tactile sense of refinement that has always set Norton apart. The bikes share the same engine and chassis, with the Manx steering geometry slightly relaxed compared to the Manx R. Final specifications are not available for the Manx, but looking at it, it is one serious nakedbike!

The Norton Atlas is powered by a 585cc parallel-twin engine and has 19in front wheel and a 17in rear wheel, both spoked for off-road use and country touring.

The Atlas and Atlas GT

Norton’s additons to the adventure segment comes with the Atlas and Atlas GT, both powered by an all-new 585 cc parallel-twin engine featuring a 270-degree firing order. Power figures are not available, but the compact twin-cylinder powerplant is housed within a lightweight trellis frame, chosen for its balance of rigidity, precision and feedback.

The Atlas is the off-road-focused model, equipped with a 19-inch front and 17-inch rear cross-spoke wheel set-up for strength and control across rough terrain. The Atlas GT serves as the road-biased touring variant, featuring 17-inch alloy wheels and a lower seat height to enhance long-distance comfort and stability.

The Atlas GT serves as the road-biased touring variant, featuring 17-inch alloy wheels. No power figures are available.

Both models come standard with a full suite of electronic rider aids, including cornering ABS, traction control, and multiple riding modes to adapt performance to road or trail conditions. A large 8-inch TFT touchscreen display and keyless ignition are also standard, bringing modern convenience and connectivity to the adventure class.

Chief Technical Officer Brian Gillen summed up the philosophy behind Norton’s adventure platform: “These new Manx and Atlas models embody Norton’s commitment to technical innovation, emotional design and real-world performance. Our focus is always on the rider — dramatic in design, rich in emotion, and infused with innovation.”

Unveiled to the world at EICMA 2025, the new Atlas models are expected to arrive in showrooms from 2026, marking Norton’s long-awaited entry to the adventure-touring category. Let’s all hope we get them here in Australia and even better if there is a FP and a LAMS version of each bike.

Norton’s revival extends beyond its product line. By 2026, the company plans to establish a global network of more than 200 dealers, providing sales and support across the UK, Europe, Asia and North America (and hopefully Australia). This expansion, according to Executive Director Richard Arnold, is about offering an ownership experience worthy of the brand’s legacy: “The fundamentals that form the bedrock of Norton-ness are design, detail and dynamics. Each must be balanced to achieve that level of purpose, whether in the dynamics of the Manx or the touring capabilities of the Atlas.”

At the creative heart of Norton’s new direction is Professor Gerry McGovern, Chief Creative Advisor and veteran designer known for his work with Jaguar Land Rover. McGovern helped shape Norton’s modern identity, explaining: “Motorcycles and cars may differ, but both can stir emotion. Norton’s rich heritage made this an irresistible project. The result is a new design language that blends proportion, stance and drama with modern luxury.”

Norton’s resurgence is not about nostalgia; it’s about relevance. By pairing century-old heritage with modern technology and the backing of TVS Motor Company, Norton aims to reclaim its place among the most desirable motorcycle brands in the world. The Manx R leads the charge, the Manx follows for street riders, and the Atlas pair mark Norton’s entry to adventure touring.

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