Harley-Davidson announces new model plans
To inspire even more people around the world to experience the exhilaration of riding a motorcycle, Harley-Davidson has shared details of its “More Roads to Harley-Davidson” plan, which will see the brand increase the range of products on offer, including with a new adventure-tourer in 2020.
“The bold actions we are announcing leverage Harley-Davidson’s vast capabilities and competitive firepower – our excellence in product development and manufacturing, the global appeal of the brand and of course, our great dealer network,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding.”
The result of a comprehensive, top-to-bottom assessment incorporating a “customer first” perspective, the More Roads to Harley-Davidson plan includes:
- New Products – keep current riders engaged and inspire new riders by extending heavyweight leadership and unlocking new markets and segments
- Broader Access – meet customers where they are and how they want to engage with a multi-channel retail experience
- Stronger Dealers – drive a performance framework to improve dealer financial strength and the Harley-Davidson customer experience
“We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow,” said Levatich.
Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in many of the largest and fastest growing segments with a full portfolio of motorcycles across a broad spectrum of price points, power sources, displacements, riding styles and global markets.
Continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles will keep existing Harley-Davidson riders engaged and riding longer.
Introducing a new modular 500cc to 1250cc middleweight platform of motorcycles that spans three distinct product spaces and four displacements, starting with the company’s first Adventure Touring motorcycle. Additional models to broaden coverage in these product spaces will follow through 2022.
Harley-Davidson Pan America 1250
Harley-Davidson’s first Adventure Touring motorcycle, the Harley-Davidson Pan America 1250 is planned to launch in 2020.(Prototype model shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)
Harley-Davidson Future Streetfighter Model
This 975cc Streetfighter model is part of Harley-Davidson’s new modular 500cc to 1250cc middleweight platform of motorcycles, which is planned to launch in 2020.(Prototype model shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)
Harley-Davidson Future Custom Model
Harley-Davidson’s all-new custom motorcycle with a muscular stance, aggressive, stripped down styling and 1250cc of pure performance, which is planned to be released in 2021. (Prototype model shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)
Developing a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia emerging markets through a planned strategic alliance with a manufacturer in Asia. This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.
Leading the electric motorcycle market by launching Harley-Davidson’s first electric motorcycle, LiveWire, in 2019 – the first in a broad, no-clutch “twist and go” portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of the sport. LiveWire will be followed by additional models through 2022 to broaden the portfolio with lighter, smaller and even more accessible product options to inspire new riders with new ways to ride.
Future Electric Harley-Davidson Motorcycle
A broader range of electric models that are light, nimble and ready to tackle the urban landscape. For those who want to experience the thrill of two wheels, they are planned to be available by 2022. (Concept art shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)