Royal Enfield have announced the appointment of Manoj Gajarlawar as the Business Head for the Asia Pacific markets. He will be reporting to Mr. Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield and will be based out of the company’s subsidiary in Bangkok, Thailand.

Manoj Gajarlawar (pictured above) has the Business Head for the Asia Pacific markets.

As the Business Head for Asia Pacific market, Manoj will be responsible for further expanding the business by developing and delivering a robust strategy across functions. This will include Sales, After sales, Brand, PR and Marketing, Product strategy, creating and growing new business opportunities such as Apparel, Genuine Motorcycle Accessories, and other adjacencies.

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Commenting on the Appointment, Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, said, “We have been scripting an exceptional growth story for Royal Enfield in the International markets. Our efforts have helped us to not only expand our footprint but also driven momentum on shaping our vision to become a truly Global motorcycling brand as well as leading the mid size segment. This year has been nothing short of extraordinary for Royal Enfield. Crossing the 1 million annual sales milestone, our highest ever, is a testament to how far we’ve come. On the global front, we’re expanding like never before. The launch of our Thailand Assembly Plant marks important steps in strengthening our international presence, we have recorded a 13% year-on-year growth in the Asia Pacific region. The brand is now amongst the top mid-size motorcycle brands in key markets such as Thailand, Australia, Japan, Malaysia and New Zealand. This is a true testament to our consistent efforts and strategic growth plans. With this new appointment, we are further reiterating our intent and focus on the region. With our strategic vision, we are confident that we will continue to build a sustained growth trajectory for our International markets”.Prior to the new role, Manoj has handled the International Business for Asia Pacific, Middle-East, Africa, SAARC region, Spares and REown Business. He joined Royal Enfield in 2008 and has been with the company for the last 17 years. He has been entrusted with driving the business growth across regions and verticals over the years.

The new appointment underlines Royal Enfield’s strategic brand focus where it continues to evolve its organisation structure by attracting global talent with a view to become leaders in the global mid-sized motorcycle segment.

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