Royal Enfield, the global leader in the mid-size motorcycle segment, became the top-selling brand in terms of sales in New Zealand last month. RE say they have seen remarkable brand affinity from motorcyclists around the globe and offers motorcycles for every kind of rider.

Royal Enfield have become the top selling motorcycle brand in New Zealand within the 250-1000cc segment.

Royal Enfield say the combination of their simple and evocative design now appears to be shaping the global marketplace with its timeless appeal of “Modern Classic” combining both traditional craftsmanship and modern technology into a retro package.

“We are absolutely delighted that we have become the number one mid-size motorcycling brand in New Zealand. Royal Enfield has intently focused on growing and leading the middleweight segment market across the world and becoming a truly Global motorcycling brand. We have consistently grown our network, reach, product, apparel, GMA range and offerings to appeal to the customers.” said Vimal Sumbly, Head Business APAC of Royal Enfield.

Jeff and Vimal Sumbly discussing the new Trials at the Aus M/C Festival.

“In fact, since our entry in Australia and New Zealand, we have received great feedback and love from motorcycle enthusiasts. We are the guardians of what’s authentic and real for people who are trying to explore and discover themselves and the world around them. We have a strong customer base of over 8000 riders and achieving this feat is a clear testament of our growth as well as commitment to this market. This is just the start of our journey and with the support of passionate riders, we wish to achieve many more such milestones.” he continued.

Royal Enfield has seen a growth of close to 60 per cent in the year 2020 as compared to the previous year in the road bike segment. They have built a robust network across key markets in Australia and New Zealand, at present, Royal Enfield has a footprint of 47 outlets across Australia and New Zealand. The overall retail footprint in Asia Pacific grew by 50 per cent in key priority markets for FY 2020.


Mr. Joseph Elasmar, CEO, Urban Moto Imports, said,”We are truly proud of our association with Royal Enfield across Australia and New Zealand, whilst being able to share the same brand values. There is a bright future ahead for us, especially in the mid-size motorcycle segment. Royal Enfield’s unique form of motorcycling is centred on the idea of an absolute connection between the rider, machine and the terrain they ride through.

We call this ‘Pure Motorcycling’. The riders in Australia and New Zealand have witnessed and experienced the capabilities of Royal Enfield’s motorcycles and have given it their deserved admiration, supporting us with making it one of the leading motorcycling brands in the region. We will continue to offer unique experiences with Royal Enfield motorcycles across Australia and NZ. We will continue to build the dealer network and welcome many more passionate riders to pure motorcycling”.

Head here to check out Royal Enfield’s great range!

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