Royal Enfield has hit an historic milestone, recording its highest-ever global sales figure with over 1 million motorcycles sold in the 2024–25 Indian financial year. The legendary brand, which has seen rapid growth in recent years, announced a total of 1.09 million units sold, up 11 per cent.

The 1 Million Sales were confirmed during the recent Australian Media Launch of the Classic 650, and we were there to help celebrate, it was a great night...

The 1 Million Sales were confirmed during the recent Australian Media Launch of the Classic 650, and we were there to help celebrate, it was a great night… Pic: Anuj Dua (Business Head, APAC) and Joey Elasmar (Australian importer).

For the fiscal year ending March 31, 2025 there was a year-on-year increase of 11 per cent. Sales for March alone surged by 34 per cent, with exports climbing by an impressive 37 per cent.

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Royal Enfield’s momentum was driven by strong demand across both domestic and international markets, underpinned by a diverse and expanding model lineup. Key drivers included the Hunter 350, which has now passed the 500,000 unit mark since launch, and the Super Meteor 650, which has recorded 50,000 sales globally.

“This year has been nothing short of extraordinary for Royal Enfield,” said B Govindarajan, CEO of Royal Enfield and MD of Eicher Motors. “Crossing the 1 million annual sales milestone is a testament to how far we’ve come. From selling 50,000 units annually to now setting global benchmarks in the mid-size segment, it’s been an incredible journey.”

In the Asia Pacific region, Royal Enfield reported 13 per cent growth year-on-year, with standout performances in Australia, New Zealand, Japan, Thailand, and Malaysia. The brand now holds leading positions in several of these key markets.

Major Highlights from FY24–25
New Assembly Plant in Thailand

Royal Enfield opened its first fully-owned CKD assembly plant outside India in Samut Prakan, Bangkok. Spanning 57,000 sq. ft., the facility has an annual capacity of 30,000 units and strengthens RE’s foothold in APAC.

Expansion into Bangladesh

Local manufacturing and a flagship showroom have been established, with production of key models like the Hunter 350, Meteor 350, Classic 350 and Bullet 350 now underway. Plans are also in place for a new CKD unit in Brazil by early 2025.

Flying Flea Electric Brand Launched

RE debuted its Flying Flea EV brand at EICMA 2024. Inspired by the classic WWII model, the upcoming FF-C6 and FF-S6 blend timeless design with modern electric mobility. Launch is targeted for 2026.

Guerrilla 450 Launch

Powered by the all-new 452cc Sherpa engine, the Guerrilla 450 is Royal Enfield’s latest modern roadster. It’s available in three variants — Analogue, Dash, and Flash — across five colourways.

2024 Classic 350 Refresh

Seven new colours and five distinct variants (Heritage, Heritage Premium, Signals, Dark and Chrome) mark the update, along with a new Factory Custom Program, giving riders a chance to create bespoke builds.

Green Pit Stop in Ladakh

Promoting sustainable travel, RE launched Camp Kharu — an eco-friendly rest stop on the Leh-Manali highway, run by local women and constructed with rammed earth architecture.

What’s Next?

With four new models launched this year and its first steps into electric mobility, Royal Enfield is entering its 125th year stronger than ever. The brand also topped the J.D. Power 2025 India Two-Wheeler Initial Quality Study, highlighting its ongoing commitment to quality and craftsmanship.

“We’ve always aimed to lead — and grow — the mid-size motorcycle segment globally,” said Anuj Dua, Business Head for Asia Pacific. “Thirteen per cent growth in APAC is a clear sign we’re on the right track.”

From heritage-inspired thumpers to cutting-edge electrics, Royal Enfield is shaping the future of motorcycling while staying true to its roots.

Royal Enfield Vallam Factory Gallery

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