Indian Motorcycle and Jack Daniel’s have once again partnered for a celebration of American craftsmanship with the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse. The seventh limited-edition offering from the two iconic American brands…

Developed in partnership with Klock Werkssm Kustom Cycles, the latest model draws its inspiration from Jack Daniel’s legendary Old No. 7 Tennessee Whiskey.

Developed in partnership with Klock Werkssm Kustom Cycles, the latest model draws its inspiration from Jack Daniel’s legendary Old No. 7 Tennessee Whiskey.

Hand painted and highly exclusive, Indian Motorcycle will produce only 177 units for global distribution. Building upon the Indian Chief Bobber Dark Horse’s mechanical style, the Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse includes several fine-touch details that make the motorcycle one of a kind. The motorcycle features Jack Daniel’s branding throughout, and, for the first time ever, real Jack Daniel’s Old No. 7 whiskey mixed directly within the motorcycle’s Super Graphite Metallic paint.



“The Jack Daniel’s® Limited Edition Indian Chief Bobber Dark Horse is yet another powerful and dynamic representation of the quality, craftsmanship and attention to detail that is core to both of our brands,” said Aaron Jax, Vice President for Indian Motorcycle. “This time, we decided to pay homage to Jack Daniel’s iconic Old No. 7 – the most iconic of Jack Daniel’s whiskeys – pairing it with the Chief Bobber Dark Horse. Both products are timeless American originals that share a combination of no-nonsense simplicity and premium quality.”

The motorcycle features Jack Daniel’s branding throughout, and, for the first time ever, real Jack Daniel’s Old No. 7 whiskey mixed directly within the motorcycle’s Super Graphite Metallic paint.

The motorcycle features Jack Daniel’s branding throughout, and, for the first time ever, real Jack Daniel’s Old No. 7 whiskey mixed directly within the motorcycle’s Super Graphite Metallic paint.

Jack Daniel’s branding will be found throughout the motorcycle including the front and rear fenders, stamped on its solo seat, and on a Montana Silversmiths Badge with each motorcycle’s unique serial number.  Jack Daniel’s signature can be found on the rear fender and etched into the exhaust. The 2023 Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse touts a tank with a single Indian Motorcycle Script “I” along both sides. The Thunderstroke 116 engine features non-machined highlighted cylinders and heads, Cloud Silver painted rockers and pushrod tubes.



The limited-edition motorcycle also features white centre rims, a solo-saddle seat, a tinted Klock Werkssm Flared Deflector, three ride modes, and a four-inch touchscreen powered by RIDE COMMAND with Bluetooth, turn-by-turn navigation, and more.



“At Jack Daniel’s we live by the motto, ‘Every day we make it, we’ll make it the best we can.’ Indian Motorcycle shares that philosophy, which is why this partnership has been such a success,” said Greg Luehrs, Director of Sponsorships and Partnerships for Jack Daniel’s. “To think that a handshake agreement has given way to seven years of incredible limited-edition motorcycles is truly amazing, and it’s only appropriate to honor Jack’s tried and true Old No. 7, with this seventh collaborative offering.”

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships, is expected to arrive on Australian shores in the second half of 2023 and is priced from $37,995 Rideaway.

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships, is expected to arrive on Australian shores in the second half of 2023 and is priced from $37,995 Rideaway.

The Jack Daniel’s Limited Edition Indian Chief Bobber Dark Horse is exclusively available through Indian Motorcycle dealerships, is expected to arrive on Australian shores in the second half of 2023 and is priced from $37,995 Rideaway. Contact your nearest dealer for your chance to pre-order.


Editor’s Note: If you are reading this article on any website other than BikeReview.com.au, please report it to BikeReview via our contact page, as it has been stolen or re-published without authority.


Sign Up
Share this article