Ducati Parramatta Grand Opening | Party Celebrations!

Fraser Motorcycles officially opened their new flagship Ducati Parramatta store recently by hosting a fantastic fun evening of fine foods, wines, cold amber ales and of course a collection of some of the most desirable Ducati models on the planet. The new V4 S was also unveiled by Sergi Canovas and Abdul Muslu

Located conveniently close to public transport or main roads and motorways, Ducati Parramatta is at 5 Marion St, Parramatta, NSW ph: 02 8741 3000 – https://frasermotorcycles.com.au/pages/sydney. You can’t miss it. There is loads of parking on the road and plenty of bike parking out the front, a huge upstairs showroom with a dedicated Scrambler section, a wide range of merchandise and accessories, plus plenty of Ducati models in stock and demo models as well…

Downstairs there is a surgery-like workshop with the latest Ducati tech equipment to service and maintain your pride and joy, with a dedicated expert team to look after you. It’s an awesome shop, with a family friendly feel and is run by genuinely enthusiastic fellow motorcyclists. Personally, here at BikeReview we pick up and drop off the Ducati media bikes we test through Ducati Parramatta and the bikes are always immaculate, well set-up and the team are super friendly and helpful. We actually just enjoy hanging around there, too!

The Grand Opening kicked off late in the arvo with cold Peroni liquid gold, wine or soft drinks and the chance to catch up with fellow riders and Ducati fans. Downstairs there was a collection of super special models, including some superbikes, while upstairs the new bikes and accessories were on show. We didn’t get too far through the showroom before the world’s largest grazing platter stopped us in our tracks. Seriously, this thing was the Diavel V4 of platters, with all the Ducati Performance bits!

The V4 S was unveiled to huge applause and a raffle was drawn, where one lucky partygoer won some goodies from the store. We then had the chance to look over some of the exotica on location – namely a super rare Diavel For Bentley, a stunning Streetfighter V4 Lamborghini, and our favourite, a 2023 Panigale V4 Bagnaia. There were also two stunners on the MotoStacker on show, a Bautista V4 S and a Pecco replica V4 S. In fact, everywhere one looked there was something to drool over!

Downstairs there was seriously good woodfired pizza, so we planted ourselves down there for a while and ate, I don’t know, two hundred pizzas each? Washed down with more wine, of course… Time to head over and check out the bikes in the workshop – Superleggera V4, 1299 Superleggera Project 1408, 1199 Superleggera Project 1201, a Desmosedici RR, Steve Marin #99 996RS and the McMartin Racing Boost Mobile #1 Superbike… Phew! What a lineup…

Overall, an absolutely awesome night catching up with enthusiasts. Senior Ducati staff were there to help celebrate, along with members of the Fraser family. It was a great night and congratulations to the team for putting it all together. Ducati Parramatta have some good events planned, one is the sausage sizzle this weekend for the OZ MotoGP – check out the details here… and next time you are in the area, drop in and say G’day to the team there. Follow them on social media to find out more…