Norton Gears Up for Next Generation of Motorcycles at Solihull HQ
Norton Motorcycles is preparing to roll into a bold new era with production of its next generation of motorcycles set to commence at its Solihull headquarters later this year. The transformation of the historic British marque is being spearheaded by its parent company, TVS Motor Company.
Founded in 1898, Norton’s name is woven into the fabric of motorcycle history. From the Manx and Commando to the Dominator and Navigator, the company has been synonymous with British engineering excellence and racing success — especially at the Isle of Man TT, where Norton machines became legends. But in recent years, the brand has endured turbulence, passing through administration before being acquired by TVS, one of India’s largest and most successful motorcycle manufacturers.
Check out our Norton Solihull Factory Tour here…
Now, just five years later, Norton is once again preparing to step back into the spotlight with an all-new flagship line of motorcycles designed, developed and built in the UK. This new flagship is expected to set the tone for a complete family of machines that will blend modern design with Norton’s distinctive heritage cues. The company is also teasing a revitalised brand identity that reflects this fusion of tradition and progress.
At the heart of this resurgence is Norton’s Solihull HQ, which has been undergoing a major refit in preparation for the production start. TVS has positioned Solihull as Norton’s global hub of engineering and production excellence, a centre where traditional craftsmanship meets cutting-edge technology.
The scale of investment has been transformative. More than £200 million has already been directed into facilities, technology and workforce development, underscoring TVS’s long-term commitment. That investment has already generated a 25% workforce increase in 2025 alone, with engineers, designers and craftspeople hired to meet the demand of upcoming launches.
Check out our Norton Commando 961 SP review here...
For the local economy, this expansion reaffirms the West Midlands as one of the UK’s great centres of premium motorcycle manufacturing. New jobs, supply chain opportunities, and a growing base of specialist expertise are expected to ripple outward from Norton’s Solihull base, reinforcing Britain’s role as a serious player in the global motorcycle industry.
Nevijo Mance, Executive Director at Norton Motorcycles, is clear about the strategy, “Norton’s Solihull HQ is at the heart of our global resurgence strategy. By investing in cutting-edge British manufacturing, we are ensuring that Norton continues to set the benchmark in design, engineering, technology and performance.”
BikeReview’s John Nutting testing a Norton 850 Commando Interstate in the 1970s at MIRA where he reached 120mph!
“This is more than an investment in Norton. It is an investment in British industry, engineering talent and a proud heritage that has made Norton Motorcycles world-renowned. With the backing of TVS, we are building the foundations for long-term success and the global growth of the Norton business.”
Our Editor, Jeff Ware, on one of the last Commandos to come to Australia… Jeff is off to visit the TVS factory soon.
While the details of the upcoming models are being kept tightly under wraps, Norton has begun teasing glimpses of its new flagship through social media. The first official reveal is scheduled for 4 November 2025 at EICMA in Milan, the world’s largest motorcycle exhibition. This stage will allow Norton to present not just a new bike, but also a renewed vision for its role in global motorcycling.
For many enthusiasts, anticipation is high. Norton fans have been waiting years for the brand to return to full production with machines that can live up to its heritage. The announcement of a new design language, combined with premium materials and craftsmanship, suggests that Norton aims to compete directly with other brands in the high-performance and luxury motorcycle segment.
We headed to the factory in 2023 for a tour and to ride the 961 SP, a great day thanks to Norton!
Norton has always stood apart with its design ethos, prioritising lightness, strength, and performance. The forthcoming flagship will be the first true test of how those historic principles can be interpreted for a modern audience, with new technologies, electronics, and materials now available. The company has emphasised that the Solihull-built bikes will retain hand-crafted techniques alongside modern production machinery, delivering consistency without losing the artisanal touch that defines Norton.
The move is in line with broader industry trends, where brands are finding ways to modernise while still paying homage to their DNA. For Norton, this act will be particularly important: appealing to traditionalists who want a slice of history while attracting a new generation of riders who demand technology, reliability and service support.
Beyond Solihull, Norton’s resurgence has symbolic weight. The UK motorcycle industry has, in recent decades, lost much of the scale it once enjoyed. Norton’s rebirth, backed by serious investment and a global parent company, demonstrates that Britain can still produce motorcycles that compete on the world stage.It’s also expected that Norton’s expansion will deliver long-term benefits for the British supply chain, with opportunities for component manufacturers, engineering firms and design specialists. The emphasis on British production also strengthens the appeal of Norton in overseas markets, where “Made in England” still carries.
Sir Al testing the 961 back in 2022. Link to his test on our website is below…
Check out Sir Al’s ride on the 961 here…
The full unveiling of Norton’s flagship line at EICMA will be a defining moment for the brand. Expectations are high that the new models will combine the company’s racing-inspired heritage with state-of-the-art engineering, creating motorcycles that are not only competitive but also desirable.
