There are very few bikes I’ve been genuinely excited to ride in recent years. One of those bikes is the Norton Commando under the new TVS ownership, the defunct brand …
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Massimo Laverda had a finger on the pulse of the motorcycle market, leading other companies in making bikes people wanted to buy. We dive into Laverda’s 3C 1000 triple – …
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Ironic, really. Despite creating the iconic H1R, alone out of the four Japanese manufacturers, Kawasaki firmly turned its back away from two-stroke GP racing at the end of 1982, in …
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It almost doesn’t seems possible that BMW Motorrad’s lineup-leading S 1000 RR sportbike actually made its official public debut a whole decade and a half ago in April 2008, with …
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The Monster, what a name for a bike. It leaves the mouth with ease and excitement as people ask “what do you ride?” It’s such a beloved machine now and …
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Nothing succeeds like excess – and by concocting the M 1000 R, BMW is doing its best to confirm the truth of that axiom in a two-wheeled context. How else …
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In June 2022 Christian Gladwell, 48, was appointed CCO/Chief Commercial Officer of Norton Motorcycles, ready to relaunch the brand under new ownership and “building upon the brand’s heritage, delivering unique …
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Norton is in the process of being reinvented by the management team recruited by TVS, the Indian manufacturer which acquired the bankrupt company in 2020 from the ashes of former …
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ELF, a French oil giant, became one of the biggest names in endurance racing and motorcycle innovation of the ’80s. At the head of this strange collaboration was one of …
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Before it evolved into the long-distance version of Superstock racing that it’s become today, Endurance racing showcased the most innovative motorcycles on the planet. No motorcycle better qualifies for that …
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